Advertising Digital TV Switch On Cable
October 15th, 2008 Ryan Jones
Why are they showing the digital tv switchover ads on cable?
I was watching Comedy Central last night when I saw one of those ads every commercial break.
First of all, we’re not the target audience – our TVs will keep working.
Secondly, you gave a website to visit for people who need converter boxes. Something tells me that if you still get TV by antennae, you probably don’t have a computer to visit the website with.
It seems to me your target demographic would be better reached with a newspaper article or a story on the 6:00 news.
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