Using a nice little keyword tool I stumbled upon a keyword that gets a few hundred searches but nobody is bidding on. Things like this are rare and I quickly placed my adwords ad for such keyword.
I got a Great quality score, and it returned a minimum bid of $0.04. I copied another ad campaign, so I left my max bid at 35 cents.
A quick search for the keyword showed ONLY my ad – no others.
The problem is, I received 2 clicks on it today totaling 46 cents in cost. That’s 23 cents/click!!
If the minimum bid is 4 cents, and I’m the only person bidding on this keyword… why wasn’t I only charged 4 cents?
August 29th, 2007
In a story that’s surprisingly not showing up on any of the major news sites, online betting site Bodog.com has lost it’s domain name. I’d have linked to the site here, but there’s no site there to link to.
It seems that Bodog failed to show up in court to answer an infringement claim filed by 1st Technology. As a result, the judge gave a default judgment against Bodog for the amount of 48.6 million. Unable to seize any assets, 1st Technology took the Bodog.com domain name.
Bodog quickly moved their site to newbodog.com, however the loss of the domain name will be a major problem for their business. The fact that this story isn’t seeing major news means that many players will be left in the dark not knowing about the new website.
Even worse, is the affect on their traffic from the domain loss. Bodog enjoyed very favorable search engine results – including being #1 in Google for the term “betting.” Having lost control of the domain, they will be unable to do a 301 redirect to their new site or anything similiar. In the eyes of Google, Bodog went from being an authority site to being a brand new gambling related domain that has 0 inlinks – and lots of duplicate content.
Basically, they’re fucked.
It’ll be interesting to see how this plays out.
August 29th, 2007
