Dude, Your Grandmother Is On Myspace

It’s not often you hear the word MySpace thrown around when talking about the over 50 crowd, but that’s exactly where we’re seeing growth with one of our clients.

If you’re an online marketer you’re probably familiar with all the benefits of having a MySpace account. If you aren’t, you need to start reading.

Seeing how well that MySpace advertising worked for my text messaging website, I decided it needed a MySpace account. I was amazed at how many people signed up for it and how easy it was to alert my loyal users about new features through bulletins and such.

Internally, we tried the concept on one of our T-shirt websites. By offering special coupons strictly to our MySpace friends we were able to actually grow sales.

Having some spare time on a Friday, I decided to make one for our client who sells red hat society merchandise. If you’re not familiar with the red hat society, it’s basically a social organization for ladies over 50. I didn’t expect to get any return out of it, but I was shocked just 2 days later when we had over 100 friends to our RedHatsAndMore MySpace Account.

If you’d asked me just 2 weeks ago I would have told you that there can’t be over 100 old ladies on MySpace – and I’d have been wrong. It seems that not only are teens flocking to the social site, but their parents (and in some cases, their parents) are using it as well.

As a society we seem to think of anybody over 30 with a MySpace account as a creepy old pedophile, but that clearly isn’t the case. Grown ups have friends too, and they like to stay in touch with them. Keep that in mind when planning your marketing campaigns: There’s really no age limit on social media.

August 13th, 2007