Archive for February 26th, 2007

Getting the Front Page of Google

Earlier this month I wrote a short article titled What The Hell is cpsrvd? It was a quick post about how I researched something and saw that the results I got weren’t too helpful. To fix that, I decided that I would write something better than the top Google results for my query. (“cpsrvd failed“)

As I mentioned at the bottom of the article, one great SEO technique is to find things people are searching for where good results don’t exist and make a good result. That’s what I tried to do with that post.

Anyway, I wrote that article on Feb 9th, and I’ve been periodically checking it’s ranking. Today (the 26th) it’s on the first page of Google for “cpsrvd failed”. It’s not a high traffic search term (that’s not what I was going after) but it is a way to bring highly targeted visitors to your website.

Clearly this was just a test (there’s no financial incentive here for me), but it’s a great example of how focusing on “usefulness” can result in great webpages and great rankings. Sometimes you need to step back and stop worrying about things like keyword density and just focus on making your site more useful than the competition. Try it out – it works!

1 comment February 26th, 2007


About Ryan Jones

Name: Ryan Jones
Alias: HockeyGod
Location: Michigan
Company: Team Detroit
Title: Sr. Search Strategist
AIM: TheHockeyGod
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